From a client perspective we wanted to become a lot more personal with our clients, get closer to our clients and we wanted to advise them better. Now the traditional accounting frameworks and systems were a stumbling block for this. All the information that we were receiving was outdated and it was already a few months old so that by the time a client came to us with the figures of books or numbers we were looking at data sets that were 3 to 6 months old. Our advice is as good as the information that we base it on so from that perspective we wanted to use the latest cloud based technologies and accounting solutions to leverage off them to give our clients the best advice, with real-time data sets and that is why we created a cloud accounting platform called #PKFIgnite.